VOID ZERO · Nicotine-free pouches

The pouch experience, without nicotine.

A soft, slim pouch with electrolytes instead of nicotine. Lemon Ice launches first.

Join the waitlist Explore flavours

Freedom looks like this

Keep the ritual.
Leave the hook.

The can in your pocket. The twist of the lid. The pouch under your lip. Everything you like about pouches, with nothing that holds on to you.

void /vɔɪd/ noun

  1. A completely empty space.
  2. The space nicotine used to take up. Yours again.

01Why VOID

Most of us never loved nicotine. We loved the ritual: the can in your pocket, the twist of the lid, the quiet minute it gives you. VOID keeps all of that and leaves out the part that keeps you hooked.

For anyone who’s done with nicotine, or never wanted it. Do the maths

02The product

Comfort. Taste. Duration. If one fails, the pouch fails.

Two VOID pouches on yellow paper, close up: soft, slim and pillowed, with crimped ends.

01 / Comfort

Soft from the first minute to the last.

A soft, slim pouch made for low drip, with no deliberate burning or tingling ingredients.

  • Soft
  • Slim
  • Low drip
Four VOID cans in a row: Lemon Ice, Watermelon, Strawberry and Mint Ice.

02 / Taste

Tastes like the fruit, not a sweet shop.

Flavours developed to taste natural, not artificial. Sugar-free or extremely low in sugar.

  • Sugar-free
  • Natural-tasting
A closed VOID can with one pouch resting beside it in low, warm light.

03 / Duration

Flavour that stays, not one that’s gone in five.

A gradual release, developed to last roughly 30–45 minutes from first to last.

  • 30–45 min
  • Gradual release

03The ritual

Same ritual. Zero hook.

  1. A closed VOID Lemon Ice can on yellow paper.

    01

    Open

    Twist off the lid. The same pocket-size can you already know.

  2. The lid set down beside the open can, soft white pouches fanned inside.

    02

    Take

    One soft, slim pouch. No bottle, no powder, no mixing.

  3. One pouch lifted out of the can.

    03

    Place

    Under your top lip. Discreet and made for low drip.

  4. The VOID can closed again, lid on.

    04

    Enjoy

    A gradual flavour, developed to last 30–45 minutes. 0 mg nicotine.

04Formula

What’s in. What’s out.

Electrolytes instead of nicotine. Everything else is built around comfort, taste and duration.

Electrolytes
Sodium + potassium
Vitamins
B6 + B12 under evaluation*
Sweetness
Sugar-free or extremely low sugar
Pouch
Soft, slim, made for low drip
Flavour
Developed to last roughly 30–45 min

* Only if they make sense scientifically and legally. The formula is being developed with a specialist pouch manufacturer for the EU market. Claims about comfort or gum health will only be made once testing and regulation support them.

  • Nicotine0mg
  • Caffeine0mg
  • Tobacco0g
  • Stimulants0added

05Flavours

Four flavours. Lemon Ice goes first.

One black can, four colour codes. Lemon Ice is the launch flavour. The other three are planned for after launch.

06The gap

Not a drink. Not a nicotine pouch. The space in between.

Feature Drinks, powders & tablets Nicotine pouches VOID
Zero nicotineYesNoYes
No stimulants addedVariesNoYes
No bottle, no mixingNoYesYes
The pouch ritualNoYesYes
ElectrolytesSomeNoYes

07Do the maths

What your habit actually costs.

Set your current nicotine pouch use. The figures are estimates from your inputs, assuming 20 pouches per can.

10
50 kr
6 mg
Spent per year
9.125 kr
Pouches per year
3.650
Nicotine per year
21,9 g

Over five years that’s 45.625 kr.